London only

Assistant Marketing Manager

Halifax, Chester

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At Lloyds Banking Group we’re redefining our marketing – adopting the latest technologies whilst investing heavily in our systems, capabilities, and people. We’re striving to lead the industry sector in Digital Marketing, and customer experience, especially in the creation of needs-based content marketing and digital journeys. The next phase is the expansion of our team responsible for the strategic optimisation of website content across our retail banking brands, as we seek to realign content based on customer needs rather than the product centric approach we take today.

Job Description

You'll support the Website Content team to redefine how our customers experience our website through the delivery of our strategic plan. You'll work with the Marketing Manager and key partners across the organisation including Branded Customer Engagement squads, the SEO Team as well as contacts across Chief Customer Office, Onboarding, Servicing, Journey Optimisation, Content & Experience, Digital Development & Content and Group Transformation more broadly. You’ll support to inspire change, ensuring that customer experience and performance data are the main driver of our decision making, enabling us to build outstanding customer journeys across our web estates.

Location & Ways of Working:

Our team is based across Halifax and Chester therefore we'll need you to be based a commutable distance from one of these areas. We work in a hybrid model, splitting our time between the office and working from home.

Some of the activities you'll be involved in are:

  • Support the Website content team to achieve our strategic objectives of driving outstanding customer journeys across our public websites through strategic optimisation
  • Deliver website content team plan by following the approval process and operating within tight governance controls
  • Able to identify key moments in customer journeys to build better experiences, whilst also focusing on creative excellence
  • Numerate and able to analyse and interpret data to support and form recommendations which will be presented to key partners
  • Establishing excellent working relationships with key partners and ensuring delivery of agreed actions

Skills & experience we're looking for:


  • Good understanding of digital / customer journeys and how to build effective online content and customer experiences
  • Passion and enthusiasm for doing the right thing for our customers with evidence to back this up
  • Ability to build and maintain strong working relationships
  • Self-motivated, ability to effectively prioritise and work to deadlines
  • Accurate, clear and concise communication (written and verbal)
  • Good attention to detail
  • Positive and proactive attitude
  • Reliable and organised
  • Great teammate


  • Digital Marketing experience

You’ll have a supporting role within the Website Content Team, delivering the team plan that is making a positive difference for our customers within an energising environment where you can work at pace, be your whole and best self, making valuable contributions and improvements to the customer experience.

Sound like you?

In return, you’ll enjoy our dedication to your ongoing personal and professional development. Here, you'll grow as a person and develop your career. As a valued member of our team, we'll support to grow and advance you through excellent training and progression opportunities. Our customers’ experience and success starts with yours.

As well as a competitive salary, you’ll receive:

  • A Discretionary Performance Bonus Award
  • Generous pension contribution
  • 28 Days leave plus bank holidays
  • A flexible cash pot (4% of base salary) to spend on benefits to suit your lifestyle
  • Private health cover
  • Access to Share Schemes

So, if you’d like to be part of an inclusive, values-based culture focused on making a difference, we’d love to hear from you. Whatever your aspiration, you can also expect excellent benefits, including performance-related bonus, private health cover, share schemes and a generous pension contribution, along with the option to choose an additional cash lump sum or pick from a wide range of industry leading benefits.

Together we make it possible - join us and you’ll be part of an organisation that values your contribution and empowers you to make a difference.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

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